DR. NOVITA SARI S.SOS. MM; DR. FIRMANSYAH YA, MBA. Buku Ajar Manajemen Pemasaran. Repository Global Aksara Pers, [S. l.], v. 2, n. 2, 2026. Disponível em: http://jurnal.globalaksarapers.com/index.php/repository/article/view/331. Acesso em: 13 jun. 2026.